Linea Zero: The Material Innovation Shaping Light
There is a kind of design that never seeks to become the protagonist, yet ends up defining a space more than any other element. Lighting belongs to this category: it works through subtraction, builds atmosphere, and shapes perception without imposing itself. It is within this territory that Linea Zero has been operating for over fifty years, a company founded in Verona in 1973 by Enea Ferrari and gradually evolved into an industrial and creative laboratory dedicated to light. The starting point has never been purely aesthetic. At the core of the brand’s work lies continuous research into materials and technologies applied to lighting design. A key element of this identity is Polilux™, an exclusive material developed to achieve lightweight, durable surfaces capable of modulating light diffusion. It is here that Linea Zero constructs its language: not in form itself, but in the way light passes through matter. Over time, the company has developed an approach that combines industrial production with artisanal control, keeping the entire supply chain in Italy. This choice is not simply a statement of origin, but a precise strategy: ensuring control over the process, consistent quality, and the ability to intervene on the product in terms of customization. Customization is in fact one of the brand’s most distinctive features, allowing dimensional and graphic variations while maintaining the coherence of the original design. Alongside its technical dimension, Linea Zero has built a catalogue that spans very different areas. From essential collections for contemporary interiors to solutions designed for the kids’ world, where lighting becomes a narrative and playful element. In this balance between rigor and imagination lies one of the brand’s most interesting qualities: the ability to move between architecture and everyday life without losing identity. In recent years, the brand has further expanded its scope with outdoor projects and smart lighting solutions, confirming a direction increasingly oriented toward flexibility of use. Light is no longer just a fixed element of the environment, but an adaptable device, in dialogue with domestic, contract, and public spaces. Alongside production, an important role is played by collaborations with international designers and studios. This creative network helps keep the brand’s language in constant evolution, while remaining anchored to a recognizable matrix: that of functional, clean design, conceived to last beyond trends. In a sector where light is increasingly treated as an iconic object or a scenographic statement, Linea Zero maintains a rare balance between function and form. Its collections do not renounce aesthetic presence, but construct it through materials, proportions, and the quality of emitted light. It is a design that does not choose between technique and expression, but keeps them in constant dialogue, turning each product into a meeting point between lighting engineering and design culture. www.lineazero.it
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The symbolism of Aquatic Creatures by Riccardo Capuzzo
Aquatic Creatures by Riccardo Capuzzo is a project that transforms the object into symbol, narrative, and message. At the heart of the brand lies the idea that the table can become a narrative space, capable of hosting not only refined forms and materials, but also meanings, visions, and reflections. Each creation is born from a precise imaginative world, where aesthetics intertwine with a more conceptual and poetic dimension. The aquatic creatures designed by Riccardo Capuzzo carry their own symbolism. They are not simply decorative figures, but presences that evoke universal themes such as collaboration, tolerance, complicity, and duality. In the Mongolfiera collection, for example, very different marine animals come together in a shared journey. A pufferfish and a dolphin flying together through the sky represent the strength of collaboration, capable of overcoming hostile and apparently incompatible environments. The sky, an alien place for creatures born in the sea, becomes a metaphor for a shared challenge; diversity between distant beings turns into the possibility of encounter, dialogue, and common purpose. In this way, the object is no longer merely decorative, but becomes a bearer of meaning. The Searcus collection also reflects this symbolic tension. Here, the theme of complicity between two beings emerges, but also the ambiguous atmosphere of the circus: a space of wonder, lightness, and joy that can also reveal a darker, unsettling, almost uncanny side. This is a dimension that has long belonged to the literary imagination of the circus, suspended between enchantment and shadow, play and melancholy. Aquatic Creatures absorbs this ambivalence and transforms it into visual language, making home decor a medium for evoking layered emotions. At the core of this poetics is Riccardo Capuzzo’s relationship with the sea, seen as a reflection of the human soul. The sea has a fascinating, magnetic, luminous aesthetic, but it is also made of dark depths, shadowy places, and danger. This duality — beauty and threat, light and abyss — is what most fascinates the founder, who seeks to translate it into a brand capable of real depth. Aquatic Creatures was born precisely from this tension: from the desire to create objects that are elegant and seductive, but also shaped by a more complex way of thinking. The Atlantide collection perfectly synthesizes this vision. Inspired by the Greek myth recounted by Plato, it evokes the image of a lush, extraordinary, almost perfect city. Yet here too, the other side of the coin emerges: Atlantis was punished by the gods for abandoning its values and falling into arrogance. The myth thus becomes a reflection on the fragility of beauty and on the thin line between splendor and downfall. More than a decorative brand, Aquatic Creatures by Riccardo Capuzzo establishes itself as a coherent symbolic universe, in which each collection expands a narrative about the relationship between aesthetics, emotion, and human nature. www.aquaticcreatures.com
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NOUBA: A Story of Color Between Africa and Milan
Before becoming a cosmetics brand, NOUBA was an idea. A journey, an encounter, and a discovery that would eventually evolve into an entrepreneurial vision. When Italian make-up artist Rosy Armanini came into contact with the culture of the Nuba tribes during a transformative trip to Sudan, she was struck not only by the visual impact of their body decorations, but by the meaning color held within that society. It was not a simple ornament, but a medium through which identity, belonging, emotion, and presence were expressed. That experience became the starting point of a reflection that would shape the future of the brand. Armanini realized that color could be far more than an aesthetic enhancement. It could become a language. Upon returning to Milan, this insight met another fundamental force: the discipline, precision, and cultural depth of Italian craftsmanship. On one side stood the expressive power of pigment, on the other the technical expertise and manufacturing excellence that define Italian cosmetic culture. It was from the intersection of these two worlds that NOUBA was founded in 1978. From the very beginning, the brand developed a distinctive relationship with color. Not as a decorative effect, but as a material to be studied, understood, and mastered. Pigment became formulation, research, and performance. This vision remains at the core of NOUBA’s identity and has helped establish its reputation within the professional make-up industry. In this context, Italian heritage carries a meaning that goes beyond geography. It is not a nostalgic reference to tradition, but an active cultural and technical foundation that continues to drive the brand’s evolution. Creativity is consistently guided by formulation expertise, advanced texture research, and the performance standards demanded by contemporary beauty professionals and consumers alike. This philosophy is particularly evident in the company’s approach to research and development. NOUBA’s formulations are created according to rigorous Italian cosmetic standards, combining stability, reliability, and professional-grade results. At the center of this process remains a deep mastery of color: high-performance pigments and refined textures designed to deliver expressive color payoff, smooth application, and long-lasting comfort. In recent years, this research-driven approach has expanded through an increasingly international perspective. Alongside its Italian formulation expertise, NOUBA collaborates with research laboratories in Japan, including projects developed with the Tokyo University of Science. This dialogue supports the development of innovative textures and shades designed to respond to diverse skin types and the evolving needs of global beauty markets. The relationship between make-up and fashion remains another essential part of the brand’s culture. Backstage environments become spaces of experimentation where technique and creativity meet, generating new interpretations of color and new forms of expression. It is here that make-up moves beyond its cosmetic function and becomes a cultural tool capable of communicating personality, attitude, and aesthetic vision. Today, NOUBA continues to build upon a principle that has remained unchanged since 1978: elevating color from a simple visual effect to a true language. A language through which individuals express presence, confidence, and identity. In a beauty industry often focused on fleeting trends, this perspective restores a broader meaning to make-up, transforming it into a contemporary form of self-expression. nouba.it
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Procida, Light, and Cashmere: The World of MargheritaB
There was a time when cashmere seemed to have only one color: beige. Or, at most, endless variations of it. It was a world dominated by reassuring tones and a very traditional idea of luxury. When Milena Salvemini founded MargheritaB. in the early 2000s, she chose to challenge that convention. Her intuition was as simple as it was radical: to bring energy, light, and personal identity into a category that for decades had favored chromatic discretion. Looking at the brand’s collections, one rare quality emerges in the contemporary landscape: coherence. Not the kind imposed by a branding manual, but the kind that comes from an authentic vision. Bright shades, unexpected color pairings, and the Mediterranean lightness that runs through each collection describe a precise universe, recognizable without the need for logos or explicit statements. The roots of this sensibility lie in the founder’s story. Before becoming an entrepreneur, Milena Salvemini worked as an international model, observing the transformations of the fashion system up close and developing a deep understanding of product. When she decided in 2002 to launch MargheritaB., starting with cashmere, her goal was not simply to create a new collection, but to propose a different way of living everyday clothing. The influence of her hometown, Procida, is unmistakable. Not in a folkloric or didactic way, but through a chromatic sensibility that seems to absorb the light of the Mediterranean. The island’s colorful façades, the sea, the vegetation, and that natural inclination toward vitality that characterizes southern Italy become cultural references even before aesthetic ones. Today the brand offers a complete wardrobe that ranges from knitwear to shirts, from outerwear to dresses, while always maintaining a strong focus on material quality and fit. The silhouettes are relaxed, designed to accompany women’s real lives rather than chase conceptual constructions meant for the runway. It is fashion that values longevity over immediate impact, personality over trend. The choice to produce in limited quantities also helps define the brand’s character. In an era dominated by acceleration and overproduction, MargheritaB. continues to develop collections that place the product and its relationship with the wearer at the center. An approach that now feels strikingly contemporary. More than a brand, MargheritaB. represents a cultural statement. It reminds us that getting dressed can still be a creative gesture and that color, far from being a mere ornament, remains one of the most powerful tools for expressing identity. In an increasingly uniform world, that is no small detail. www.shop.margheritab.com
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Color as an olfactory medium
Can a color have a scent? This question lies at the heart of Declination, the most emblematic project by Codice Olfattivo. Drawing inspiration from artistic research into monochromatic expression, the brand translates the language of color into a series of fragrances designed to evoke emotions, moods, and perceptions. The result is not simply a perfume collection, but a dialogue between contemporary art and artistic perfumery. Created by artist and founder Monia Biscioni, Declination emerges from the encounter between monochromatic abstract painting and niche perfumery. After years of research into color as an expressive medium, Biscioni chose to move beyond the boundaries of the canvas, translating emotions, memories, and perceptions into olfactory compositions. The result is a collection of Extrait de Parfum fragrances that interpret scent as an invisible work of art, one that comes to life through the person who wears it. The collection comprises six unisex fragrances, each associated with a specific color and an emotional universe of its own. Red, Yellow, Blue, Green, White, and Black become six distinct interpretations of personality, six emotional states translated into fragrance. These are not simple variations on a theme, but carefully crafted sensory narratives built around a coherent conceptual vision. Declination in Red expresses passion and intensity through a rich accord of oud, saffron, chocolate praline, and vanilla. Black explores the allure of mystery with nuances of blond tobacco, leather, and precious woods. More contemplative in character, Blue creates a dialogue between pistachio, jasmine, and salted caramel. Yellow celebrates vitality and energy through a vibrant palette of exotic fruits, florals, and gourmand notes. Green evokes balance and renewal with a composition that combines citrus fruits, cardamom, and amber facets, while White conveys purity and light through a refined structure intertwining fruits, lavender, brandy, and coffee. The bottle design itself contributes to the narrative. Its asymmetrical glossy black zamak cap, distinguished by diverging points, symbolizes the dialogue between past and future, transforming a functional element into an artistic object. Every detail has been conceived to strengthen the connection between form, material, and perception. What makes Declination particularly compelling within the niche fragrance landscape is its ability to create a coherent dialogue between different creative disciplines. Color is not used as a decorative or marketing device, but rather as the conceptual foundation from which the entire project originates. Fragrance becomes an emotional space to inhabit, an art form capable of engaging sight, smell, and memory simultaneously. In a sector that often pursues uniqueness through increasingly complex formulations, Declination follows a different path: the translation of emotion into scent. The collection reflects Codice Olfattivo's commitment to exploring new forms of artistic expression and demonstrates how contemporary perfumery can still surprise when it engages authentically with the world of art. More than a collection of fragrances, Declination is an invitation to experience color through a new sensory dimension, where perfume becomes both personal expression and artistic statement. www.codiceolfattivo.com
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Cossetti: 130 Years of Monferrato in Every Glass
There are wineries that make wine, and there are wineries that preserve a territory. Cossetti undoubtedly belongs to the latter category. Founded in 1891 in Castelnuovo Belbo, in the heart of the Monferrato region of Piedmont, this historic estate represents one of the most authentic expressions of a territory whose identity has been shaped by viticulture and wine culture. Today, more than 130 years after its founding, the Cossetti family continues to interpret the essence of Piedmontese winemaking with the same passion that inspired its origins, maintaining a remarkable balance between tradition and innovation. The story began at the end of the nineteenth century when Giovanni Cossetti transformed the family’s agricultural activity into a wine-producing enterprise. His son Clemente would later expand the winery’s reputation beyond local borders, introducing Cossetti wines to both Italian and international markets as early as the 1920s. Since then, generation after generation, the family has strengthened its reputation through an unwavering commitment to quality and a profound respect for its roots. Today, the winery is led by Clementina Cossetti alongside her mother Maria Emma and her sister Giulia, representing a fourth generation that looks confidently toward the future while honoring the legacy it has inherited. This female leadership brings a contemporary perspective to a long-standing family and winemaking tradition, combining entrepreneurial vision with a deep connection to the land. The vineyards are located among the rolling hills of Monferrato, a landscape characterized by extraordinary biodiversity, where vineyards coexist harmoniously with woodlands, meadows, and cultivated fields. With an average vine age of more than thirty years and deliberately limited yields, the estate produces grapes of remarkable character and aromatic concentration. It is from this close relationship with the territory that the Cossetti style emerges: wines that express identity, elegance, and authenticity. Barbera lies at the heart of the winery’s production. Labels such as “La Vigna Vecchia” demonstrate the estate’s commitment to elevating one of Piedmont’s most iconic grape varieties through interpretations that are profound, structured, and capable of aging gracefully. Alongside Barbera, the portfolio includes some of the region’s most celebrated appellations, from Nizza DOCG and Moscato d’Asti to Gavi, Barolo, and Barbaresco, offering a comprehensive portrait of Piedmont’s extraordinary winemaking heritage. What truly distinguishes Cossetti is not only the quality of its wines but also its ability to convey a culture. Each bottle represents a fragment of Monferrato, a synthesis of family history, landscape, and viticultural expertise. In an increasingly globalized wine market, the winery continues to demonstrate that the true value of wine lies in its ability to express a place and the people who cultivate it. eyond wine production, Cossetti offers visitors the opportunity to experience the winery firsthand through guided tours and tastings designed for both enthusiasts and newcomers. Guests are invited to discover the winemaking process, explore the historic cellars, and taste a selection of wines paired with local cheeses and breadsticks. Vineyard tours, light lunches, and personalized experiences further enrich the visit, transforming a simple tasting into an authentic journey through the culture, landscape, and hospitality of Monferrato. More than a century after its foundation, Cossetti continues to move forward with consistency, vision, and purpose, proving that authentic tradition is never an exercise in nostalgia, but rather a solid foundation upon which the future can be built. www.cossetti.it
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Gin Legend: When four botanicals become a distinctive signature
Peppermint is hardly the first botanical that comes to mind when thinking about gin. Yet one sip of Gin Legend is enough to understand how an ingredient seemingly distant from the world of spirits can become the foundation of a compelling story. Born from the encounter between Piedmontese botanical heritage and contemporary distilling expertise, the brand has built its identity around the renowned Pancalieri Peppermint, transforming one of Italy's most distinctive agricultural treasures into a signature aromatic expression. The story began in the spring of 2020, when four friends decided to transform a shared passion into a concrete project. From the outset, their goal was clear: to create a gin that was balanced, approachable, and yet defined by a distinctive aromatic signature. After extensive experimentation and the guidance of an experienced master distiller, the final recipe took shape. Unlike many labels that pursue ever-greater complexity, Gin Legend embraces the power of simplicity. The recipe is based on just four botanicals: juniper, coriander, angelica, and the renowned Piedmontese peppermint. It is this final ingredient that gives the spirit its unique identity, delivering an elegant freshness complemented by herbal notes, delicate floral nuances, and subtle citrus and balsamic undertones. The result is a contemporary gin with a well-defined profile, capable of expressing character without sacrificing balance. Designed to shine in a classic Gin & Tonic, it is equally at home in a Negroni or in more creative mixology interpretations. The visual identity is equally refined. The frosted glass bottle and gold detailing reflect the same attention to craftsmanship found within the spirit itself, transforming the bottle into a design object as well as a vessel for the gin. In a market often driven by trends and increasingly exotic botanical combinations, Gin Legend demonstrates that originality can also emerge from restraint. Four carefully selected botanicals, a precise recipe, and a clear vision come together to create a gin that does not rely on spectacle to impress, but instead earns its place in memory from the very first sip. www.ginlegend.it
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Building Desire: SOCIETY’s Experiential Model
In today's fashion, beauty, and lifestyle landscape, a brand's value is no longer measured solely by its products, but by the quality of the relationships it creates. This is the context in which SOCIETY operates, a creative experiential production and networking agency that develops projects for the worlds of fashion, design, beauty, and luxury, transforming every activation into an opportunity for meaningful connection between brands and their audiences. SOCIETY's approach is rooted in the belief that today's consumers want to experience a brand before they buy from it. For this reason, the agency develops and produces tailor-made events for fashion and beauty brands, both within interior spaces and outdoor garden settings. Each project is conceived as an immersive experience designed to generate engagement, connection, and lasting memories. At the heart of SOCIETY's vision is the concept of look building. The garment becomes the starting point of a broader aesthetic narrative, completed through beauty, hairstyling, and accessories. Rather than simply presenting a collection or promoting a product, the goal is to guide clients through a journey of discovery and interpretation of their personal style. Each experience is designed to foster a deeper and more conscious relationship with fashion and beauty. Purchasing becomes only one step within a richer process, where clients are encouraged to understand how to express their identity through authentic and coherent aesthetic choices. In this way, the brand becomes part of a personal and enduring conversation. The objective is to contribute to a new culture of consumption, one that encourages the development of personal taste, promotes a more intimate and authentic relationship with fashion, and builds stronger connections between brands and their communities. This approach perfectly reflects the evolving expectations of the contemporary luxury market, where meaningful experiences increasingly outweigh transactional interactions. Alongside brand activations, SOCIETY also creates thematic events designed to celebrate specific occasions and experiential moments. Within these carefully curated contexts, products become part of a broader narrative, serving as vehicles for communicating values, aspirations, and lifestyles. The experience evolves into an ecosystem capable of generating content, conversations, and new opportunities for engagement. Leading the creative direction of SOCIETY is Matteo Perin, a professional with extensive experience in the beauty and luxury sectors. Throughout his career, he has worked as a make-up artist for Giorgio Armani, collaborated with Guerlain, and currently provides make-up consulting services for La Rinascente in Milan. This background has enabled him to develop a multidisciplinary vision of beauty, combining artistic expertise, market insight, and a deep understanding of contemporary consumer expectations. One of SOCIETY's greatest strengths lies in its ability to nurture relationships over time. Through continuous interaction with its community, the agency encourages clients to experiment, evolve, and deepen their connection with beauty and personal style. The result is an ongoing dialogue between brands and audiences, built on trust, inspiration, and participation. In a market where emotional engagement has become a strategic asset, SOCIETY represents a contemporary model of experiential luxury, one where value is defined not only by what people buy, but by what they experience.
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M.INT: The Art of Transforming Emotions into Fragrance
In the contemporary niche perfumery landscape, few brands can claim a story born from a vision as personal as that of M.INT. More than a fragrance house, M.INT represents the meeting of two creative minds who chose to transform emotions into olfactory expression. The story of the brand began long before its official launch. In the 1990s, Serge Mints embarked on his professional journey in the world of luxury fragrances, developing a deep understanding of the industry and a conviction that would shape his entire career: perfume is not merely an accessory, but an art form capable of evoking memories, moods, and profound sensations. The pivotal encounter took place in Paris in the early 2000s during a fashion event. There, Serge met Helen, a young designer with a deep passion for perfumery and a dream of creating something truly original. What began as a creative connection soon evolved into both a professional and personal partnership. After years of collaborating with some of the industry's most renowned brands, Helen and Serge reached a shared conclusion: it was time to bring their own vision of olfactory beauty to life. Not a brand built around passing trends, but a collection capable of expressing a distinctive sense of style, harmony, and elegance. In 2012, M.INT was officially founded in Italy, accompanied by a statement that continues to define its philosophy today: "That Which Triggers Emotions." A simple yet ambitious declaration that positions fragrance as a powerful vehicle for emotional connection. Bringing the project to life required years of research and development. The brand made its debut in 2016 with an inaugural collection of twenty fragrances for both women and men. Each creation was developed through extensive experimentation and close collaboration with some of the world's most respected perfumers. The use of exceptional raw materials, advanced technologies, and rigorous know-how resulted in compositions distinguished by strong character and remarkable expressive depth. The M.INT universe is defined by an almost musical approach to composition. Notes are orchestrated like instruments within a symphony, each accord contributing to a complete sensory narrative. The result is a collection of fragrances with distinctive personalities, designed to accompany the wearer on an emotional journey rather than simply follow market conventions. Today, the maison remains faithful to the original vision of its founders. Helen and Serge have never sought to chase mass appeal or fleeting trends. Instead, their ambition has always been to anticipate them, addressing those who share a more personal and authentic understanding of luxury. In a sector often dominated by commercial strategies and constant launches, M.INT continues to stand apart through its commitment to placing emotion at the heart of every creation. A choice that has established the Italian brand as one of the most compelling names in contemporary artistic perfumery, where each fragrance is conceived to leave a lasting memory, tell a story, and create a profound connection with the wearer. www.mintparfums.com
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